How will you design a Pamphlet?

What is a Pamphlet?

A pamphlet is a small booklet where a large amount of information about your company or brand can easily be provided. It can be of different shapes and sizes of a single sheet of paper or may contain multiple printed pages.


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Now how can you create an attractive pamphlet for your brand?


Step 1:  Determine your objective: At first you will have to be clear about your objective before making the pamphlet. If your objective is to educate a group of public about any social issue then the pamphlet should contain lot of information and examples. When you are saying something about the services provided by your company you should provide benefits of those services with attractive pictures and illustrations.

Step 2: Define your target market: You should determine your target market. The age, gender, educational background and social status of the target market will definitely matter your style and design of the pamphlet.


Step 3: Distributional Media: After determining the target market you should select the media or the channel of distributing your pamphlets. Depending on your budget, you will have to determine whether you will promote the pamphlet online or you will distribute them in local stores.


Step 4: Choose the size: Determine the size of your pamphlet. You will have to select whether the size will be of standard folds, or card stock cover or a pocket size pamphlet.


Step 5:  Comparing the price of printing: After you have created your pamphlet you will definitely have to compare the price of printing in your area and select the best price among them. You will have to check whether the quality of the paper is glossy or normal, hard cover or regular bound cover according to your needs.


Step 6: Appropriate font and color: Determine appropriate font and color for your pamphlet. Choose a font that is readable by your target audience. Color should also be attractive to them.


Step 7: Proofread: Before your professional pamphlets design goes for a print, you must finalize by proofreading. The pamphlet should contain zero error.


All the above mentioned steps will help you to create professional pamphlets successfully.